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UNIRAZAK Library Pustaka
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| Abstract : UNIRAZAK Library |
| The performance of sales associates is crucial to the success of a business in the highly competitive retail and sales industries. Human resource management (HRM) solutions expressly designed to boost sales associate performance are the subject of limited study, despite their crucial role in the sales process. In the Klang Valley, this study looks into how sales associates' performance is affected by four important HRM strategies: training and development, work environment and culture, compensation and performance appraisal. The study employed a quantitative approach to achieve this objective by gathering information from Klang Valley sales associates through questionnaires. The link between the dependent variable (sales performance) and the independent variables (training and development, work environment and culture, compensation, and performance appraisal) will be determined by data analysis. The research question focuses on identifying the significant relationship between each HRM strategy and sales performance. The results have shown that training and development, work environment and culture, compensation, and performance appraisal. It is anticipated that these findings would offer insightful information on efficient HRM procedures that help raise sales associates’ productivity, reduce turnover, and foster a sales-focused culture in businesses. This study contributes to the empirical studies on HRM by highlighting the significance of tailored HRM strategies in the retail industry and offers practical guidance and recommendations to organizations seeking to maximize sales associate potential and gain a competitive edge in the market. |
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